160115 - FYF | What's your Brand?

Branding is a crucial element of business. The government spends millions of dollars re-branding seemingly brand-less things like the Army. When I signed up, its slogan was Be All You Can Be, then it changed to Army of One, now the current slogan is Army Strong. Millions of dollars to create a brand for an institution. 

I like to think institutionally our brand is a focus on biomechanics and safe and effective movement with a fun and challenging community environment. My personal brand (hopefully) is working hard, being observant, telling it like it is and being a repository of information.

Everyone in the gym builds their own brand. 

Some people build a brand centered around the social experience of working out here. Some folks build a brand of solitude and keep to themselves and split immediately after class.  
Even other folks bring a can-do attitude regardless of their backgrounds and try hard every time. Still others have built a brand around excuses. Another group has built a brand of knowing everything and not listening to anything. 

The best brand is one that contributes to the community, is attentive and sponge-like when being taught movement, vociferous when needing help and supporting others, and helpful when new folks have questions. 

These folks are absolute joys to work with. They don't bring big muscles and egos and excuses nor do they live in glories or failures of the past. The only thing they bring is themselves, an eagerness to learn and a great attitude. The funny thing is, those folks are getting better and better. The other folks, rolling their eyes at this post, aren't. 

What's your brand?
If you're not happy with it, the good new is it's not going to cost you anything to change it. 

Strength
3, 3, 3, back squat

FYF
6 stations 1 minute each :30 rest, 3 rounds, 1 minute rest after each round
KB up and down broad jumps
Battle ropes
Airdyne for Calories
Sandbag get-ups
Row for Calories
Weighted box step-ups